Value-driven discovery
Product information
With Sandrine Olivencia, author of Build to Sell
Do you find yourself launching products or features, only to realize later that adoption falls short of expectations? It feels like you're blindly trying different ideas and unsure why they’re not resonating with customers.
In the value-driven discovery course, you’ll learn how to bypass these blind spots by immersing yourself in your customers' world and overcoming cognitive biases that obscure what truly matters. You’ll gain the tools to pinpoint the value drivers that guide better decisions, allowing you to improve existing products and create new ones that genuinely connect and stand out in the market.
€690£590$790$790 per participant
- Length: 5 hours per week x 2
- Session start :
- Format: Online
- Language: English
- Number of participants: Minimum 10
This course is Qualiopi certified through the Relais Lean Centre ↗. It can be funded up to 100%. Check your training budget by contacting your OPCO. Find my OPCO ↗
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Skills you will acquire
Spot hidden details and understand clients' unspoken cues to boost product adoption.
Step outside your biases to uncover real client needs, circumstances, and complexities.
Clearly articulate client segments and their most stable preferences. -
Tools you will practice
Job To Be Done model, Job to Be Done interviews, client Gemba walks, complaint analysis board, value stream mapping, "live my life". -
Who is it for
Anyone aiming to create their next hit product—including entrepreneurs, product managers, CPOs, tech leads, developers, marketing professionals, and CEOs.
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Self-paced learning
Learn at your own pace with our self-study materials, available online and offline 24/7.
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Practical exercises on your own product
Apply the techniques you learn directly to your own product, service, or business.
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Expert guidance
Self-study does not mean you're alone! You will get feedback and guidance from one of our dedicated trainers.
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Community
Join our community of like-minded professionals. You'll meet some of them during the group workshop!
Explore the program
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Get ready to spark your innovation journey with Clayton Christensen’s game-changing "Jobs to Be Done" (JTBD) theory! This approach will help you uncover your true client segments based on their real goals, needs, and unique circumstances. Say goodbye to one-size-fits-all products and discover how to design tailored solutions that resonate. JTBD also reveals your true competitors and ideal positioning. Dive into the many "jobs" your customers are hiring your product for, unlocking fresh insights into their motivations and desires!
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Immerse yourself in your customers' world. It's not enough to track competitors, analyze data, or brainstorm in isolation. To create impactful products, we need to dive deep into the customer's daily life, habits, and emotions. By using lean techniques, we can uncover how they truly interact with our products and understand what barriers might be preventing them from using them fully. This hands-on approach provides real, actionable insights that go beyond surface-level assumptions and data.
Training format
Week 1: 1-hour group introduction. Kick off your learning journey with Sandrine, who will introduce key course concepts and set the stage for engaging with your fellow participants.
Weeks 1 & 2: 2.5 hours self-study + 30-min feedback. Access concise video lessons and quizzes to reinforce understanding, then apply what you've learned to your product. A Taktique coach will guide and provide tailored feedback.
Weeks 1 & 2: 1.5-hour remote group study. Join Sandrine and peers to share experiments, gain fresh insights, and receive direct feedback. Leave equipped with tools, examples, and a supportive community for ongoing growth.
They took the courses
“I've been grateful to have a chance to study the “Lean Product Strategy” bootcamp with Sandrine Olivencia. I'd highly recommend this thoughtful yet deceptively simple approach to designing and evolving products.”
“This learning program allowed my teams to better make the direct link between design and impact on the business”
“Do you really want to start thinking like the CEO of your product? Then book your spot for the next session!”
Trusted by innovative startups, scaleups, and enterprises
Meet our experts
We’re a team of lean product experts who have been there, done that, and want to help you find your own journey. You can book a mentoring session on the trainers' pages.
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Sandrine Olivencia
Sandrine is a lean strategy expert and cofounder at Taktique. She's the main author of Build to Sell and co-author of The Lean Sensei. With a strong focus on sustainable business growth and a deep background in lean management, she empowers CEOs and teams worldwide.
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Flavian Hautbois
Flavian is co-founder and CEO of Taktique and co-author of Build to Sell. He has extensive experience in technical and product leadership. He has led significant projects and teams in technology across various industries, focusing on lean principles and digital transformation.
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Caroline Besnard
Caroline is Taktique's experienced Chief Product Officer and co-author of Build to Sell, is passionate about digital innovation and lean UX. She has skillfully blended her expertise in product and UX design to create user-centered digital solutions for over a decade.
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Claire Van de Voorde
Claire Van de Voorde is a highly skilled CPO and Product Coach with expertise in product strategy, team leadership, and lean product. She previously served as the CPO at Supermood and has extensive experience in the tech and B2B SaaS industries.
Discover our training program
Registration closed!
Chief Product Engineer 101
With Sandrine Olivencia, author of Build to Sell
A practical workshop and creative challenges to capture customer preferences and align your team.
Paris, France
€1,190£990$1,290€1,190 per participant
Registration closed!
Chief Product Engineer 101
With Sandrine Olivencia, author of Build to Sell
A practical workshop and creative challenges to capture customer preferences and align your team.
Paris, France
€1,190£990$1,290€1,190 per participant
