The performance-based product
Product information
With Sandrine Olivencia, author of Build to Sell
Are you constantly debating which features to prioritize, only to see your product fall flat with users? Frustrated that all your time and energy go into negotiating a product roadmap that doesn’t deliver the adoption you envisioned? Chances are, you’re spreading your efforts too thin, chasing too many features and hoping for a silver bullet. Instead, you need to focus on key product performances—those characteristics that build long-term client loyalty, and shift discussions from “what feature is next?” to “how do we improve this performance?”
This course helps you do just that. Imagine building a product that perfectly meets your clients' needs and also delivers a "wow" effect that makes it truly stand out. You’ll learn to bridge the gap between Product and Tech, sparking innovation and reigniting the creative energy of Day 1.
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Skills you will acquire
Identify key client preferences: Uncover the non-negotiables that drive customer purchases and repeat business.Define product success criteria: Translate customer preferences into clear performance targets that guide design and development, ensuring your product delivers the "wow" factor.Prioritize product improvements: Learn to assess where your product meets or falls short of expectations, and compare with competitors to decide where to improve next. -
Tools you will practice
Key client preferences, client radar chart, critical performances and targets, technical trade-offs, and "wow" effect with the Kano model. -
Who is it for
Anyone aiming to create their next hit product—including entrepreneurs, product managers, CPOs, tech leads, developers, marketing professionals, and CEOs.
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Self-paced learning
Learn at your own pace with our self-study materials, available online and offline 24/7.
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Practical exercises on your own product
Apply the techniques you learn directly to your own product, service, or business.
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Expert guidance
Self-study does not mean you're alone! You will get feedback and guidance from one of our dedicated trainers.
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Community
Join our community of like-minded professionals. You'll meet some of them during the group workshop!
Explore the program
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In week 1, you'll unearth your clients' stable preferences that drive their purchasing decisions. You'll assess how well your product or service aligns with client key preferences using a client radar chart, highlighting where you're meeting expectations and where you might be falling short. By comparing your product against competitors, you'll gain clarity on what to improve in your product and which direction to take next, ensuring your efforts are aligned with delivering real customer value, not just more features.
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In week 2, you’ll define how your product should behave to meet your clients' stable preferences. You’ll set clear performance targets that will guide design and development, ensuring every decision stays aligned with what your users value most. Finally, you’ll aim for a "wow effect"—a surprise that delights customers once all their preferences are met, elevating your product from good to unforgettable.
Training format
Week 1: 1-hour group introduction. Kick off your learning journey with Sandrine, who will introduce key course concepts and set the stage for engaging with your fellow participants.
Weeks 1 & 2: 2.5 hours self-study + 30-min feedback. Access concise video lessons and quizzes to reinforce understanding, then apply what you've learned to your product. A Taktique coach will guide and provide tailored feedback.
Weeks 1 & 2: 1.5-hour remote group study: Join Sandrine and peers to share experiments, gain fresh insights, and receive direct feedback. Leave equipped with tools, examples, and a supportive community for ongoing growth.
They took our courses
“I've been grateful to have a chance to study the “Lean Product Strategy” bootcamp with Sandrine Olivencia. I'd highly recommend this thoughtful yet deceptively simple approach to designing and evolving products.”
“This learning program allowed my teams to better make the direct link between design and impact on the business”
“Do you really want to start thinking like the CEO of your product? Then book your spot for the next session!”
They trust us
Meet your mentors on this course
We’re a team of lean product experts who have been there, done that, and want to help you find your own journey. You can book a mentoring session on the trainers' pages.
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Sandrine Olivencia
Sandrine is a lean strategy expert and cofounder at Taktique. She's the main author of Build to Sell and co-author of The Lean Sensei. With a strong focus on sustainable business growth and a deep background in lean management, she empowers CEOs and teams worldwide.
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Flavian Hautbois
Flavian is co-founder and CEO of Taktique and co-author of Build to Sell. He has extensive experience in technical and product leadership. He has led significant projects and teams in technology across various industries, focusing on lean principles and digital transformation.
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Caroline Besnard
Caroline is Taktique's experienced Chief Product Officer and co-author of Build to Sell, is passionate about digital innovation and lean UX. She has skillfully blended her expertise in product and UX design to create user-centered digital solutions for over a decade.
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Claire Van de Voorde
Claire Van de Voorde is a highly skilled CPO and Product Coach with expertise in product strategy, team leadership, and lean product. She previously served as the CPO at Supermood and has extensive experience in the tech and B2B SaaS industries.
Chief Product Engineer — Level 1
The 5 essential practices for a memorable product concept, with a Build to Sell author
A practical workshop and creative challenges to capture customer preferences and align your team.
In company, France
€900£750$850€900 per participant
Chief Product Engineer — Level 1
The 5 essential practices for a memorable product concept, with a Build to Sell author
A practical workshop and creative challenges to capture customer preferences and align your team.
In UK and Europe,
€900£750$850€900 per participant
