Emotion-centric design
Product information
With Sandrine Olivencia, author of Build to Sell
You’ve likely felt the frustration of launching a product or a new feature that ticks all the boxes but still doesn’t resonate with customers. Sales lag, and you scramble—offering discounts or rushing out new features, hoping for a breakthrough. The real issue? Users aren’t emotionally connecting with what you’ve built, leaving you stuck trying to boost engagement.
In this emotion-centric design course, you’ll learn to go beyond functionality and design products that solve complex customer trade-offs while tapping into core emotions. This approach will help you build lasting loyalty and boosts adoption, giving your solution a unique edge by triggering deep emotional responses and solving seemingly impossible customer problems.
€690£590$790$790 per participant
- Length: 5 hours per week x 2
- Session start :
- Format: Online
- Language: English
- Number of participants: Minimum 10
This course is Qualiopi certified through the Relais Lean Centre ↗. It can be funded up to 100%. Check your training budget by contacting your OPCO. Find my OPCO ↗
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Skills you will acquire
Design a customer storyboard that highlights key emotional experiences
Identify the dominant emotion that triggers clients' buying decisions
Craft a compelling concept to address a key customer trade-off ("YET" statement) -
Tools you will practice
Storyboard, emotional journey mapping using the Pixar and Hero's journey models, the language of emotions, the "YET" technique to describe a concept. -
Who is it for
Anyone aiming to create their next hit product—including entrepreneurs, product managers, CPOs, tech leads, developers, marketing professionals, and CEOs.
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Self-paced learning
Learn at your own pace with our self-study materials, available online and offline 24/7.
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Practical exercises on your own product
Apply the techniques you learn directly to your own product, service, or business.
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Expert guidance
Self-study does not mean you're alone! You will get feedback and guidance from one of our dedicated trainers.
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Community
Join our community of like-minded professionals. You'll meet some of them during the group workshop!
Explore the program
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Get ready to dive into the emotional side of your clients' journey! In Week 1, you’ll uncover the dominant emotions that drive people to crave more. By learning the language of emotions, you’ll learn how to identify and integrate these emotional triggers at key stages—when customers are searching for a solution, making a purchase, using the product, getting support, etc. You’ll embed emotional bonds directly into your product design, long before marketing steps in, fostering deep loyalty.
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In this session, you’ll learn how to craft compelling product concepts and tackle 'impossible' market challenges using the 'YET' technique. You’ll discover how to unlock uncharted markets by resolving tough customer problems or trade-offs that no current solution effectively addresses. This approach is essential for designing products that truly stand out, giving you a powerful competitive edge.
Training format
Week 1: 1-hour group introduction. Kick off your learning journey with Sandrine, who will introduce key course concepts and set the stage for engaging with your fellow participants.
Weeks 1 & 2: 2.5 hours self-study + 30-min feedback. Access concise video lessons and quizzes to reinforce understanding, then apply what you've learned to your product. A Taktique coach will guide and provide tailored feedback.
Weeks 1 & 2: 1.5-hour remote group study. Join Sandrine and peers to share experiments, gain fresh insights, and receive direct feedback. Leave equipped with tools, examples, and a supportive community for ongoing growth.
They took the courses
“I've been grateful to have a chance to study the “Lean Product Strategy” bootcamp with Sandrine Olivencia. I'd highly recommend this thoughtful yet deceptively simple approach to designing and evolving products.”
“This learning program allowed my teams to better make the direct link between design and impact on the business”
“Do you really want to start thinking like the CEO of your product? Then book your spot for the next session!”
Trusted by innovative startups, scaleups, and enterprises
Meet our experts
We’re a team of lean product experts who have been there, done that, and want to help you find your own journey. You can book a mentoring session on the trainers' pages.
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Sandrine Olivencia
Sandrine is a lean strategy expert and cofounder at Taktique. She's the main author of Build to Sell and co-author of The Lean Sensei. With a strong focus on sustainable business growth and a deep background in lean management, she empowers CEOs and teams worldwide.
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Flavian Hautbois
Flavian is co-founder and CEO of Taktique and co-author of Build to Sell. He has extensive experience in technical and product leadership. He has led significant projects and teams in technology across various industries, focusing on lean principles and digital transformation.
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Caroline Besnard
Caroline is Taktique's experienced Chief Product Officer and co-author of Build to Sell, is passionate about digital innovation and lean UX. She has skillfully blended her expertise in product and UX design to create user-centered digital solutions for over a decade.
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Claire Van de Voorde
Claire Van de Voorde is a highly skilled CPO and Product Coach with expertise in product strategy, team leadership, and lean product. She previously served as the CPO at Supermood and has extensive experience in the tech and B2B SaaS industries.
Discover our training program
Registration closed!
Chief Product Engineer 101
With Sandrine Olivencia, author of Build to Sell
A practical workshop and creative challenges to capture customer preferences and align your team.
Paris, France
€1,190£990$1,290€1,190 per participant
Registration closed!
Chief Product Engineer 101
With Sandrine Olivencia, author of Build to Sell
A practical workshop and creative challenges to capture customer preferences and align your team.
Paris, France
€1,190£990$1,290€1,190 per participant
