Design to cost
Product information
With Sandrine Olivencia, author of Build to Sell
Are your investors pushing for growth and profitability while you're stuck trying to balance agility, bureaucracy, and cost control as the business scales? It’s exhausting when profitability goals feel out of reach, and you're unsure if your product can be sustainably funded. In today’s market, where investors demand early evidence of both growth and profitability, calculating product costs from the start and having a clear path to profit is essential.
This course provides that path. It goes beyond basic cost reduction and teaches you how to collaborate across teams to not only reduce costs but also increase customer value. Imagine designing a product that is both profitable and beloved by your customers—an offering that drives loyalty and success while keeping your business lean and innovative.
€690£590$790$790 per participant
- Length: 5 hours per week x 2
- Session start :
- Format: Online
- Language: French
- Number of participants: Minimum 10
This course is Qualiopi certified through the Relais Lean Centre ↗. It can be funded up to 100%. Check your training budget by contacting your OPCO. Find my OPCO ↗
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Skills you will acquire
Develop a value-based pricing strategy: Align your product pricing with customer value to ensure both market competitiveness AND profitability.Master target costing techniques: Set a product target cost, calculate detailed costs of your whole product flow, and build a cost model to ensure profitability early on.Minimize product costs: Lead value enhancement efforts across the whole product flow with a cross-functional team to achieve the target cost. -
Tools you will practice
Target cost, product cost model, 7 waste model, value improvement board. -
Who is it for
Entrepreneurs, CEOs, product managers, CPOs, product marketers, or anyone who needs a clear strategy to manage product costs and drive profitability while maximizing customer value.
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Self-paced learning
Learn at your own pace with our self-study materials, available online and offline 24/7.
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Practical exercises on your own product
Apply the techniques you learn directly to your own product, service, or business.
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Expert guidance
Self-study does not mean you're alone! You will get feedback and guidance from one of our dedicated trainers.
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Community
Join our community of like-minded professionals. You'll meet some of them during the group workshop!
Explore the program
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Gain control over your product’s profitability by aligning costs with customer value. Identify key cost drivers and construct a tailored cost model to set the stage for sustainable growth and clear strategic focus.
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You'll assess where you can optimize costs without sacrificing value. By the end, you’ll have a clear pricing and cost strategy that ensures profitability while maintaining the agility needed to innovate and grow sustainably.
Training format
Week 1: 1-hour group introduction. Kick off your learning journey with Sandrine, who will introduce key course concepts and set the stage for engaging with your fellow participants.
Weeks 1 & 2: 2.5 hours self-study + 30-min feedback. Access concise video lessons and quizzes to reinforce understanding, then apply what you've learned to your product. A Taktique coach will guide and provide tailored feedback.
Weeks 1 & 2: 1.5-hour remote group study. Join Sandrine and peers to share experiments, gain fresh insights, and receive direct feedback. Leave equipped with tools, examples, and a supportive community for ongoing growth.
They took the courses
“I've been grateful to have a chance to study the “Lean Product Strategy” bootcamp with Sandrine Olivencia. I'd highly recommend this thoughtful yet deceptively simple approach to designing and evolving products.”
“This learning program allowed my teams to better make the direct link between design and impact on the business”
“Do you really want to start thinking like the CEO of your product? Then book your spot for the next session!”
Trusted by innovative startups, scaleups, and enterprises
Meet our experts
We’re a team of lean product experts who have been there, done that, and want to help you find your own journey. You can book a mentoring session on the trainers' pages.
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Sandrine Olivencia
Sandrine is a lean strategy expert and cofounder at Taktique. She's the main author of Build to Sell and co-author of The Lean Sensei. With a strong focus on sustainable business growth and a deep background in lean management, she empowers CEOs and teams worldwide.
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Flavian Hautbois
Flavian is co-founder and CEO of Taktique and co-author of Build to Sell. He has extensive experience in technical and product leadership. He has led significant projects and teams in technology across various industries, focusing on lean principles and digital transformation.
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Caroline Besnard
Caroline is Taktique's experienced Chief Product Officer and co-author of Build to Sell, is passionate about digital innovation and lean UX. She has skillfully blended her expertise in product and UX design to create user-centered digital solutions for over a decade.
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Claire Van de Voorde
Claire Van de Voorde is a highly skilled CPO and Product Coach with expertise in product strategy, team leadership, and lean product. She previously served as the CPO at Supermood and has extensive experience in the tech and B2B SaaS industries.
Discover our training program
Registration closed!
Chief Product Engineer 101
With Sandrine Olivencia, author of Build to Sell
A practical workshop and creative challenges to capture customer preferences and align your team.
Paris, France
€1,190£990$1,290€1,190 per participant
Registration closed!
Chief Product Engineer 101
With Sandrine Olivencia, author of Build to Sell
A practical workshop and creative challenges to capture customer preferences and align your team.
Paris, France
€1,190£990$1,290€1,190 per participant
