The feature frenzy escape: building a true market-driven product
Product information
A course with the Build to Sell authors
Do you recognize yourself in one of these scenarios?
- You want to validate a new product concept
- You are an entrepreneur with a great business concept but haven’t quite found a market fit
- You have a product that generates traction but you don’t know how to scale up
- Your product has found its market but your organization has grown to a point where updating it has become slow and painful
If so, this training program will provide you with some good insights and practices to address the issues and doubts you may be having about your product (or service) and how to scale it. We talk about maintaining this connection even as your company scales up and your product evolves. We see how to develop teamwork in the product development process and increase product profitability to scale more durably. We have been studying, using and teaching that model for years, and have adapted it to digital product and tech-enabled services with success.
€2,900£2,500$2,999€2,900 per participant
- Length: 8 weeks of self-paced study guided by a coach
- Format: Online
- Language: French
- Participants : Solo or as a group
This course is Qualiopi certified through the Relais Lean Centre ↗ . It can be funded up to 100%. Check your training budget by contacting your OPCO. Find my OPCO ↗
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Skills you'll develop
Deeply understand customer value
Merge emotion with engineering
Make the right innovation bets -
Topics covered
The Chief Product Engineer, client gemba, the product concept, the dominant emotion, the customer stable preferences, the product critical performances, and the competitor's teardown. -
Who is this bootcamp for?
Entrepreneurs, CEOs, product managers, CPOs, product marketers, or anyone who needs a clear strategy to manage product costs and drive profitability while maximizing customer value.
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Self-paced learning
Learn at your own pace with our self-study materials, available online and offline 24/7.
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Practical exercises on your own product
Apply the techniques you learn directly to your own product, service, or business.
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Expert guidance
Self-study does not mean you're alone! You will get feedback and guidance from one of our dedicated trainers.
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Community
Join our community of passionate professionals. You'll meet some of them during the group workshop!
They took our courses
“I've been grateful to have a chance to study the “Lean Product Strategy” bootcamp with Sandrine Olivencia. I'd highly recommend this thoughtful yet deceptively simple approach to designing and evolving products.”
“This learning program allowed my teams to better make the direct link between design and impact on the business”
“Taktique helped us boost our customer NPS and conversion rate in less than a year by placing people at the heart of the transformation.”
“The group sessions were super cool and interesting. The questions from other members were a real plus for advancing our project. Really great!”
“Lean Engineering, more than just a method, is a mindset that has transformed the way we create value at the Digital Factory, thanks to the inspiring guidance of my coach Sandrine.”
“This course allowed me to master the art of the Concept Paper, a unique tool to understand my users' real problems and how to best solve them.”
“Do you really want to start thinking like the CEO of your product? Then book your spot for the next session!”
They trust us
Meet your mentors on this course
We’re a team of lean product experts who have been there, done that, and want to help you find your own journey. You can book a mentoring session on the trainers' pages.
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Sandrine Olivencia
Sandrine is a lean strategy expert and cofounder at Taktique. She's the main author of Build to Sell and co-author of The Lean Sensei. With a strong focus on sustainable business growth and a deep background in lean management, she empowers CEOs and teams worldwide.
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Flavian Hautbois
Flavian is co-founder and CEO of Taktique and co-author of Build to Sell. He has extensive experience in technical and product leadership. He has led significant projects and teams in technology across various industries, focusing on lean principles and digital transformation.
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Caroline Besnard
Caroline is Taktique's experienced Chief Product Officer and co-author of Build to Sell, is passionate about digital innovation and lean UX. She has skillfully blended her expertise in product and UX design to create user-centered digital solutions for over a decade.
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Claire Van de Voorde
Claire Van de Voorde is a highly skilled CPO and Product Coach with expertise in product strategy, team leadership, and lean product. She previously served as the CPO at Supermood and has extensive experience in the tech and B2B SaaS industries.
Discover our training program
Chief Product Engineer — Level 1
The 5 essential practices for a memorable product concept, with a Build to Sell author
A practical 1-day workshop and creative challenges to capture customer preferences and align your team.
In company, France
€900£750$850€900 per participant
Chief Product Engineer — Level 1
The 5 essential practices for a memorable product concept, with a Build to Sell author
A practical 1-day workshop and creative challenges to capture customer preferences and align your team.
In UK and Europe,
€900£750$850€900 per participant
The feature frenzy escape: building a true market-driven product
A course with the Build to Sell authors
Understand customer value to come up with a great concept, and confirm customers’ preferences regularly.
€2,900£2,500$2,999€2,900 per participant
The feature frenzy escape: building a true market-driven product
A course with the Build to Sell authors
Understand customer value to come up with a great concept, and confirm customers’ preferences regularly.
€2,900£2,500$2,999€2,900 per participant
