Build To Sell Sprint

1 week to set your product on track.

Spend 5 days with one of our coaches to redefine your product concept.

Do you recognize yourself in one of these scenarios?

You are an entrepreneur with a great business concept but haven’t quite found a market fit
You have a product that generates traction but you don’t know how to scale up
Your product has found its market but your organization has grown to a point where updating it has become slow and painful

… and you need results. Fast. Then this hands-on workshop is for you.

We have been studying, using and teaching that model for years, and have adapted it to digital product and tech-enabled services with success. This sprint is aimed at leaders and executives of start-ups, companies, product teams and tech teams. It consists of 5 days of intense in-person work with one of our coaches, wherever you are in the world. We follow up with you for 8 weeks (in-person or remotely) to help you stay focused.

Over 5 days, you will learn to:

🌟 Deeply understand customer value: Uncover rich insights into your customers’ world and the emotions you aim to engage. Figure out what is key in changing your product to resonate deeply and hit the mark.
🔗 Merge emotion with engineering: Seamlessly bridge the gap between the customers’ world and the product engineering world. Understand where your current product’s tehchnical solutions do need resonate with your client’s emotions.
💡 Make the right innovation bets: Apply value and cost-based design principles to check that your product not only keep pace with current trends but also is on the right track to become profitable. 🧠 Foster team flexibility and agility: Align your team with a minimal framework to enhance their agility and decision-making skills by clarifying with them how they will contribute.

Topics covered

Depending on where you are in your product journey:

The “Job To Be Done”
The client “gemba”
The product “trade-off”
The customer key customer preferences, critical performance criteria and “wow effect”
Value engineering and target cost
Distinguishing between legacy and heritage technologies, and between fixed and flexible technologies
The product obeya
Macro planning and pull scheduling
Problem solving using PDCA

Sprint length: 5 days in person
Coaching duration: 1 hour per week during 8 weeks
Price: Upon request
Payment Options: possiblity to pay in 4 installments.
Available in: English, French